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Pricing Your House Right Still Matters Today

Tuesday, August 8, 2023   /   by Va Marketing

Pricing Your House Right Still Matters Today

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While the current real estate market may not be as frenzied as the 'unicorn' years, it's important to note that properly priced homes are still selling rapidly and often attracting multiple offers. This dynamic is largely due to the persistently low inventory of homes available for sale. Recent data from the National Association of Realtors (NAR) reveals that a significant 76% of homes were sold within a month, with an average of 3.5 offers per property in June.
To position yourself favorably and reap these benefits, enlisting the assistance of a knowledgeable real estate agent is paramount. Only a seasoned agent possesses the expertise required to accurately determine the appropriate listing price for your home. Let's delve into why setting the right price matters and the potential consequences of an inaccurate valuation in today's market.

The Significance of Your Home's Asking Price

The price you assign to your home conveys a substantial message to prospective buyers. Pricing it too low could inadvertently raise concerns about the property's condition or lead buyers to question if there's an underlying issue. Undervaluing your home may also result in leaving money on the table, which could impact your future purchasing power.
Conversely, if you set the price too high, you run the risk of discouraging potential buyers from even considering a viewing. This could potentially necessitate a price reduction to rekindle interest if your home remains on the market for an extended period. Yet, it's worth noting that a price reduction might trigger skepticism among buyers, who may wonder why the price was lowered and if there are underlying concerns.
NerdWallet aptly summarizes the situation:
"Your house’s market debut is your first chance to attract a buyer and it’s important to get the pricing right. If your home is overpriced, you run the risk of buyers not seeing the listing . . . But price your house too low and you could end up leaving some serious money on the table. A bargain-basement price could also turn some buyers away, as they may wonder if there are any underlying problems with the house."

Picture pricing your home as aiming at a target. The objective is to hit the bullseye – not too high, not too low, but perfectly aligned with the market value.
Setting an accurate listing price based on prevailing market conditions significantly enhances the likelihood of attracting interested buyers, potentially leading to multiple offers. Furthermore, appropriately priced homes still tend to sell swiftly.

Consult a Real Estate Expert for Precise Pricing

Why is it imperative to rely on a real estate agent when determining the right price? Your local agent possesses the expertise and insights to gauge your home's market value. They'll leverage their knowledge to establish a realistic listing price by considering factors such as:
  • Recent sale prices of comparable homes
  • Current market conditions
  • Your home's size and condition
  • The property's location

In Conclusion

The act of pricing your home accurately is pivotal, and it's essential to steer clear of guesswork. Let's connect to ensure your home is priced optimally for today's market conditions. Your agent's guidance will help you navigate this critical aspect and set you on the path to a successful home sale.